I turn complex
into usable

What I do best

  • Gain insights through research & testing

    It’s important to take some time to fully understand a problem and its context. Talking, listening and observing are things I prefer to do in fast iterations and adapt my design dicisions accordingly.

  • Create prototypes in all fidelities

    Depending on the problem I try to solve, I pick a certain fidelity of prototype; from sketches on paper to interactive HTML pages. These can work very well together as shown in the Rotterdam case study.

  • Design systems for software applications

    Most websites are quite fancy and mature these days. However, I think we shouldn’t forget to create accessible, scalable and good looking software too. It might be more difficult, but I like a challenge!

Some recent work

  • Improving planning software for KLM operations

    For KLM Royal Dutch Airlines I iteratively improved the user experience design of automated planning software used to handle disruptions in operations.

    Check out the case study
  • Guiding citizens online towards their answers

    For the city of Rotterdam I designed an online tool that answers the most urgent questions of citizens and refers them to the right physical place for more in depth information.

    Check out the case study

How I approach challenges

  • Discover the actual problem

    When a project kicks off or a briefing comes in, not always the core issue is addressed. Often ideas are suggested for secondary or even less related challenges. I want to solve the right problem first, not the first problem right.

  • Explore possible solutions

    Let’s not take the first ideas for granted. In every project I do, I use ideation tools and methods to come up with ideas that push the boundaries a little. This, so that it get’s easier to find the sweet spot: a daring but viable solution.

  • Test and improve the final product

    Let’s face it: you won’t get it right the first time. So why don’t we just take our ideas and test to learn? To me, testing products is the most valuable moment in the design process. It enables you to take everything a step further.

What the people I worked with can tell you about me

  • Pepijn is an enthusiastic and very competent professional. He can balance, as few can, exploratory and execution work, always reliable and delivering with exceptional quality.

    Clara Correia Martins Sr. Experience Lead @ Philips
  • I'm very happy with Pepijn's systematic approach to solving difficulties users encounter, his drive to really understand the complexity of operations and his good energy in the team. He's approachable, eager to learn, and a very pleasant colleague.

    Laurie Robben Product Manager @ KLM
  • Pepijn made a very good first impression, by the time I found out that he has a hunger for finding solutions for different challenges. He's not pending on tools or best practices and he does a great job in making products perform better.

    David Kinoranyi Sr. Interaction Designer @ TomTom
  • Pepijn always introduces and encourages design solutions that are aligned with user needs. This is clearly demonstrated whenever we have design critiques: he continuously challenges ideas which in turn lead to solutions supported by good rationale.

    Karen Sheila Gomes Sr. UX Designer @ Philips
  • I worked with Pepijn on creating Philips Design Language System. I like his capability of simplifying the complex (healthcare) UI needs into simple design stories/specs that are reusable for multiple domains and every one can understand easily.

    Haiyun Ying Sr. Usability Designer @ Philips
Birdseye view on Pepijn sketching

Ever since I can remember, I’ve been creating something

When I was younger, I was just as eager to make things work as I am right now. Back then I only didn’t really think about how to make things work for others. When I discovered how to take design desicions based on research and theory, a whole new world opened up for me. That’s where I started to become a designer.